Traditional wealth management theory created terms like standard deviation and beta to measure risk. These measurements mean little to you, they are merely a statistic and are not effective in communicating what you want to know, "is this money going to be there when I need or want it?" As your Family CFO it is not our job to create a portfolio that fits a number. Risk is not a statistic, it is the impact of what happens to your ability to generate cash flow when you need it. It is our job to help you understand your wealth and how each asset fits into your financial picture to create the stability you seek and to pursue your ambitions.